Dental offices have used marketing strategies for years, but many are now turning to online methods to reach a higher number of patients. Online marketing is incredibly effective at reaching potential patients who may not have known about your practice.
A variety of online marketing strategies exist, including local search engine optimization, pay-per-click advertising, and content marketing. Let’s take a closer look at these strategies so you can determine the best approach for your practice.
Utilize PPC Advertising
One of the most effective online marketing strategies for dental offices is pay-per-click (PPC) advertising. PPC ads display at the top of search engine results pages (SERPs). They are a great way to attract new patients looking for dental services in your area. When creating a PPC campaign, it’s crucial to target the right keywords so your ads display to potential patients who are actually interested in your services. You should also write compelling copy that includes a call to action, such as “schedule an appointment today.”
It’s also essential to optimize your landing page so it’s relevant to your PPC ads. Your landing page should feature persuasive content that highlights the benefits of scheduling an appointment at your practice and encourages visitors to take action.
Optimize Your Social Media Accounts
Social media platforms are a very effective marketing tool for dental practices. You can use Facebook, Instagram, or Twitter to engage with potential patients and answer their questions. As reported by Digital Authority Partners, it’s important to post relevant, engaging content on your social media accounts several times per week.
It attracts new followers and encourages them to share your content across their networks. Be strategic with your posting schedule, and don’t forget to respond to comments and/or questions in a timely manner.
Focus On Long-Term Relationships With E-mail Marketing
Another online marketing strategy is e-mail marketing, which involves sending marketing e-mails to build relationships with potential patients, encourage them to schedule an appointment, and keep them updated on the latest news from your practice.
It’s important to avoid coming across as too salesy in your e-mails. Focus on providing information and resources that are helpful and valuable to your potential patients.
Create High-Quality Content
Dental offices can also focus on content marketing such as blog posts and videos that are engaging, helpful, and valuable to potential patients. It’s important to focus on topics that are relevant to your target audience. You should also make sure to create content that can’t be found anywhere else online. It improves your search engine rankings and makes it easier for potential patients to find your practice.
Focus On More Video Content
All dental offices should increase the amount of video content they create. According to a survey, 62% of marketers say video produces the best ROI. Focus on short, instructional content, such as a video that explains the benefits of teeth whitening or Invisalign.
You could also create a series of videos to educate people about oral health topics, such as the importance of flossing or how to brush your teeth correctly. Upload your content to YouTube and share them on your social media accounts.
Utilize The Right Keywords For Your Business
Keywords are always an essential factor when it comes to search engine rankings. When potential patients conduct a Google search, the results on the first page are typically those containing the keywords used in the search.
Research which keywords are most commonly used when people search for dental services in your area. If you’re targeting patients looking for a cosmetic dentist in San Diego, use the keyword phrase “cosmetic dentistry San Diego.” You should also use keywords in social media posts and e-mail marketing campaigns.
Use High-Quality Images For Your Website And Social Media
Images help dental offices reach new patients. Posts with images are far more likely to generate engagement on social media than those without. This is why it’s essential to use high-quality images on your website and social media accounts.
Focus on images relevant to your dental practice, such as your office, staff, or before-and-after photos of patients who used your services. It’s also important to scale image size to each platform. The size of a Facebook image will be different from the size of an image on your website.
From creating original content to utilizing the right keywords, there are many online marketing strategies that you can use to reach new patients. By implementing these tips, you can increase your visibility online and attract more patients to your dental practice.